Homepage Redesign
Overview
Objective
Improving top of the funnel for lead sharing car dealers & freelancers
Why it matters
The business was at an expansion state to pan-India after the successful pilot in Hyderabad. It was necessary to create a new interface that fulfils the purpose of education as well as lead creation.
My role
Design
Research
Platform
iOS
Android
For
CARS24
Impact
2x
Leads/Dealer
28% increase
in lead sharing dealers
50% decrease
in assistance
Problem Analysis
Existing screens
The UX of the existing landing wasn't the best. It lacked clear education about the business & benefits.
The CTAs were not intuitive & some of them did not even function.
Post a UX audit, I went ahead & talked to the users to understand their needs and how are they consuming the interface
Redesign
First fold completely focusing on what the business is and what the user can find here along with touchpoint for sharing a lead
Social proofing for improving trust within the brand. Could also incorporate location-based data of brand performance
Video carousel for educational purposes. clicking on these would open an immersive view
Dashboard view for dealer performance.
Dealer can sort lead type to view the performance & earning
bhavika.nanda06@gmail.com
Homepage Redesign
Overview
Objective
Improving top of the funnel for lead sharing car dealers & freelancers
Why it matters
The business was at an expansion state to pan-India after the successful pilot in Hyderabad. It was necessary to create a new interface that fulfils the purpose of education as well as lead creation.
My role
Design
Research
Platform
iOS
Android
For
CARS24
Problem Analysis
Existing screens
The UX of the existing landing wasn't the best. It lacked clear education about the business & benefits.
The CTAs were not intuitive & some of them did not even function.Post a UX audit, I went ahead & talked to the users to understand their needs and how are they consuming the interface
Redesign
First fold completely focusing on what the business is and what the user can find here along with touchpoint for sharing a lead
Social proofing for improving trust within the brand. Could also incorporate location-based data of brand performance
Video carousel for educational purposes. clicking on these would open an immersive view
Dashboard view for dealer performance.
Dealer can sort lead type to view the performance & earning
Impact
2x
Leads/Dealer
28% increase
in lead sharing dealers
50% decrease
in assistance